Unknown Speaker 0:01
salary is a drug they give you when they want you to forget about your dreams.

Alessia Citro 0:06
Welcome to the corporate dropout podcast. I'm your host Alessia Citro. If you're sick of the corporate hamster wheel and looking to feel inspired and empowered to live a high vibe life as your own boss, you're in the right place, dare to drop out in 321.

Alessia Citro 0:23
Before we start the show, I want to tell you about the business I'm launching. Do you have a business idea but you don't know where to start? Or maybe you've started your own business. But you know, there are boxes you need to check when it comes to taxes, finance, legal protection, marketing, and more. Same. That's why I founded theia collective named for the Greek Goddess of Light Thea was created to light the path for entrepreneurs. We have the community courses and connections that will help every entrepreneur quantum leap and avoid costly mistakes. Learn from experts across professions and get the blueprint you need for your business. Text biz, that's B-I-Z to 949-577-8709 or head to THEIA dash collective.com to learn more. Hello friends today I'm interviewing Lauren Ramiro viral Tiktok her and founder of pink door agency a full service social media management and digital marketing agency. After becoming a corporate dropout and December 2019. She launched her agency in April 2021. And has seen massive success in less than a year. She's also a wife, mom of two and make some of the funniest tiktoks you'll ever see. Lauren, thanks for coming on the show.

Lauren Ramiro 1:33
Thank you so much for having me.

Alessia Citro 1:35
We connected a couple of weeks back, loved your energy, love the conversation. So I'm excited to dive in today. So I always like to start off each interview with a little bit of background. So tell us about your career leading up to your dropout moment and how it set you up for success with pink door.

Lauren Ramiro 1:51
Absolutely. So I was working. I'm out here in Las Vegas. And I was working for a travel magazine based here in Las Vegas. And I did marketing advertising events. And from there, you know I from being on the advertising side, we just kind of saw magazine sales going down magazines industry going down. And it was harder and harder to get a sale to stay relevant in that space. And before I knew it, the the job was closing down after many, many years, our owner was older kids didn't want to take over the business. And I found myself in December 2019, seven months pregnant and being called into a meeting that the company was closing, we're all laid off. And I remember being the only one in the room that was relieved. And I should have been the most stressed because I was seven months pregnant, I already have a son. And you know, I'm in this situation, I didn't know my next move. I never thought that it would lead me to where I am today. But between that blessing of being let go of in from a job that was you know, so stale and not going anywhere. I was just comfortable showing up every day for the paycheck, and wasn't really making a difference. And then I had my daughter in March of 2020. And we all know what happened there. But it was a reset. And I'm so thankful that I had 2020 to really kind of look back and say what do I want to do? What am I good at? What do I enjoy? What's my passion, and at the same time, I'm surrounded by a husband, who's trying to start his own business. And I kind of immersed myself into that as well with him. And being on the creative side of that helping him design logos and branding and marketing. I realized I really love this. I really love the creative side. I really love marketing. And you know on lockdown, like most of us, I just started playing around on social media too. I've done social media, my magazine job, but on a smaller scale. And I just took myself off of private on January 2021. And just started putting out videos and join this crazy thing called tick tock watched tic TOCs for three months, until March of 2021. And then I started putting them out. I had no direction I had no plan, just starting putting it up. And then also at the same time taking social media courses on the individual platforms, with Facebook with Twitter, learning straight from the app, how they work, how to advertise and also at the same time seeing what videos were getting going viral on tick tock and then shortly after that. I went viral in May of 2021

Lauren Ramiro 4:44
I don't remember any gray area I remember having 17 followers one day and then now where I am today with almost 100,000 And it was overnight and once I picked up speed I said wow, this is what I'm good at. This is what I love to do. I love making videos I was I love sharing my life on social media. And then clients started flooding in from there, I really honestly thought I was going to start the agency and run my husband's businesses that he was about to launch. And that's not how it really wasn't my self, putting myself out there. And doing my own social media was probably the best marketing that I could do. Look at this girl, she started with 900 Instagram followers. And now she's here. And then she started with 17 Tiktok followers, and now she's here. So between that and just putting it out there, hey, I'm a full service social media agency, I can help you I can post your content for you, I could take one thing off your plate as business owner, I had no idea that the need was so high for that. And here we are today pink toy is going to come up on one year old in April of this year. So, so thankful when

Alessia Citro 5:57
we talked a couple weeks ago, I was impressed by a few things. One, how quickly you got you said almost to the point of not being able to take on any more clients because you have such a full book of business now, right? I mean that in of itself with no prospecting you told me because it was all attraction marketing them coming to you, which is wild to me, is super impressive.

Lauren Ramiro 6:17
I have never cold call, I've never reached out to anybody. So far, not that I'm against it, it just took off so quickly. I didn't even have a website, I still don't have my website like perfect and beautiful yet. And I just went for it. I just started. And I think that that's like, the biggest tip I can give anybody is to just go for it to just start, I started and it took off so fast. And I thought, I can't start I don't even have a logo. I don't even have a website. But clients didn't care. They were seeing results, they were happy with me. And that's how it happened. And it happened so quickly. And we're very thankful we haven't run any advertising, we haven't had to reach out to many people. And myself at being on social and showing who I am and showing my work has been the best marketing tool for the agency

Alessia Citro 7:13
probably does a really good job of qualifying clients beforehand to like anyone who's reaching out to you, they feel like they really know you because you are being so real and raw and funny on there. So it's not like you need to close them like they, they come to you knowing that they want to hire you.

Lauren Ramiro 7:29
Yes, it is nice. And it's nice that they accept me for the hot mess mom that's on the internet making funny videos for who I am, because that's who I am. So they know. They know if I'm like that on there, I'm going to be honest and real. And they know that I really have their best interests at heart. Because I talk on my page all the time. I'm here to help. I'm here to help small businesses. I'm here to help people looking for their passion people that don't know how to get started. I'm here to tell that story. And that's why I'm so thankful you had me on today is because you really stand for a lot of things that I stand for as well.

Alessia Citro 8:07
Oh, yeah. When we met, there was just a lot of synergy, I would say. So yeah. It's great to have you on and for other people to hear your story too. The other thing about your story too, that I think is so amazing. At seven months pregnant, your job going away and you being the only one in the room that was calm. Can you talk a little bit about how you were able to have that presence of mind and that wisdom that it was all going to be okay, because so many people want to leave their jobs. 75 million, I believe left their jobs and 2021 But many don't know how to do it or they're just terrified to so what was that like for you?

Lauren Ramiro 8:44
Oh, well, I mean, I didn't I wouldn't say that there wasn't any fear. There was a little bit of course, but I just knew that I should be doing more and I I could be doing more. And in that room, I felt bad. I was sitting next to some single moms. I was sitting next to somebody else who was pregnant. I was sitting next to somebody who was just about to buy a house. And I felt bad that I looked at all of them. I said we're going to be okay, this is gonna be okay where we're going to go do something great next, and it wasn't easy, but I have such a support system around me. My husband being the biggest one saying you know you needed to get out of there you were so comfortable. You come home every day, stressed out that it's harder to get sales. You don't you see the company struggling I saw so many red flags. And I wasn't the one that was gonna walk away first. So it gave me the push that I needed. And I started looking into all the things that I wanted to do and for the first time I was so connected to what these classes I started taking for social media to making an editing videos. I'm so connected to it and It brought out a side of me where I didn't have that at the magazine. And I loved being able to wake up and do what I wanted to do balanced everything the way I wanted to do it. And that type of freedom is something that only entrepreneurs know. And once you feel it, you can't really go back to making money for somebody else, or giving your 100% hustle to somebody else. So once I started getting into it, I said, I can't go back. I can't give this drive that I now have to somebody else. I'm going to give it to me and myself and my business. And I know we're going to be okay. As long as I keep this up, we're going to be okay. And once I say, I'm going for it, especially on the internet, and especially on social media. I'm, I have too much pride to stop. I said, Okay, we're in this for going I said, we're doing this I am making reels people think I look crazy reels were like a very new thing when I was doing them. I said, I'm out here people don't understand what I'm doing. So I have to show them what I'm doing. I have to keep showing up. And it was that drive? I think that made me know I'm going to be okay. I'm going to do this.

Alessia Citro 11:11
Are you comfortable telling the story that you told me about the psychic chill? And did that play into you being more calm?

Lauren Ramiro 11:19
Yes. Yes, absolutely. Well, like we said, Our stories are very similar. So I was actually diagnosed with a rare pregnancy condition where my daughter only had to vessel cord instead of a three vessel umbilical cord. I found that out in October 2019. And I just needed somebody to help me process that information to help me stay positive and teach me how to channel good energy into my daughter. Because you have a child, you know, your energy, when you're pregnant, and the stress around you, it goes right into your daughter. And that was another thing that helped me stay calm when I was laid off is I didn't want to put that on her. She's inside me. She was about to come out soon. And nobody should have to feel that type of stress. So I went to go see somebody who is a spiritual guide her and I walked in, she had no idea was coming. She didn't have time to really comprehend what I was there for. I just showed up and was crying. My daughter was diagnosed with this condition. I don't know what to do. And she said, Come here, come into this room, she cleanse me she, you know, did all this stuff that she does. And she said, you're going to be totally fine, your daughter was going to be totally fine. I said, Well, she has a higher chance of this disease and this disease and transmitted teen and Down syndrome. She said she doesn't have any of that she's going to be totally fine. And she said, also, what are you doing with your life? Where are you working? What's going on with you? I said, Oh, I work at this company. She said you won't be working there for long. And I thought that maybe she meant because I was about to come on maternity leave. Maybe she was saying that. I said, Oh yeah, I plan on taking some time off for maternity leave. And she said, No, no, no, you're not going back to that job. And you're going to be great, and you're going to be just fine. And there was even actually a period where we turned over some cards. She was like reading cards. And it was a man and a woman. It was an Egyptian themed duck. They were standing together dressed in jewels, pointing at people who are building the pyramids of Egypt. And she said, this is your card because that's what you're going to do. That's you that's your husband, you're building an empire and you're going to be very successful. So I think that played into it as well. I

Alessia Citro 13:41
think you didn't tell me the the pyramid thing. Oh, that gave me full body chills. Okay, so actually, let's like jump forward then to to you and your husband both becoming entrepreneurs around the same time and what he's building and how it how it is being married to a new entrepreneur also like it stressful with just me doing it. I can't imagine what to so share all about that.

Lauren Ramiro 14:06
He so he has always been his name is Eddie. He's started a tequila company right now. But he's about to launch a few other things. He's always been in the alcohol industry. He's worked for brands like Patrone and Stoli and Boston Beer Company, which is Sam Adams and truly, and he's been in it, I believe 12 years he was doing it. But he has always wanted a sigh aside income. He wanted always to have his own things. So it started with investment properties. We saw him start doing that. And he really excelled at it. He was amazing. And then he got into the Airbnb space when it wasn't that popular and it wasn't a thing that a lot of people were doing. And when he started doing that, he was a very private person. Not a lot of people knew. And he would tell you know, one or two people and then they'd start calling him for advice how to Do I do that too? How do I do that. And I said, you have this gift where you not only teach yourself things, but you enjoy sharing them with others, and you'll enjoy starting things. And I always said to him, you should be have your own thing, you should be an entrepreneur, I knew that he would never fully be satisfied in life unless he went and launch something big. I just always knew that. So he had this idea while he was still employed, that he wanted to start a beverage company. And it started with one concept, which we haven't launched and hasn't launched yet. And it morphed into something else. And that's something else important too. Sometimes when you set off on a journey, it leads you into a different direction, sometimes the path, you know, so in the middle of a concept, some other opportunity was given to him. And he started a tequila company, which launched very recently, just within the last month, and it's taken off, and he's seen great success already. But as far as working together, and both being entrepreneurs at the same time. I mean, I would be lying, if I said it wasn't stressful, there's highs, there's lows, I'm thankful that he's a very patient person, it takes a lot to get him worked up. And so when things kept happening during COVID, and things kept happening with shortages and delays, and you know, you couldn't even find cardboard at one point, you couldn't find the cork for the tequila bottle at one point, he just would brush it off, move to the next thing, move to the next thing. And being around that every day and seeing him just, you know, take hit after hit starting his own thing and it taking twice as long as they anticipated cost three times as much as they anticipated. And seeing him just take it and digest it and move on and not let it you know, ruin the dream or the uncle helped me to because I've had, you know, setbacks in my own thing, too. So seeing how to process that has helped. He's so driven that it, it just it wears off on me. And it has turned me into a totally different person. Now in the last two years since 2020, being around him and being around that energy, it really helps. And I'm totally different than I was when I was in corporate and totally different person.

Alessia Citro 17:20
Isn't it amazing how we can evolve in such a short period of time. I mean, I feel like 2020 cracked many of us open, including me. And you even said that you reinvented yourself. But gosh, picking the right mate is so important. Like if you're not, if you don't choose to marry someone who's going to lift you up and grow with you and help you evolve, I think it can be really challenging to take the kind of risks that you are and to go and you know, spread your wings. So that's, I love hearing about couples like you, let me ask you to so you know, a lot of the time when people are wanting to leave their job, it's like, Alright, I got to have my exit plan. What did you do the two of you in order to plan for that exit? When you're both going out on your own? I would imagine that that would make it a little bit more complicated. So what did that process look like?

Lauren Ramiro 18:06
Oh, definitely. We are fortunate where I mentioned we had the rental properties too. And we have always been living below our means. So we have things all aligned, you know, saving for a rainy day kind of situation. But he looked at me when he started his own thing. And he said, he said if I have to risk at all or are you okay with that, you know, if we have to downsize if we have to cut back on things, and are you okay with me doing that? Because if not, then we have to talk about it. And I'll have to come up with a different plan. And I said, No, this is what you are meant to do. This is what we need to do. And we will figure it out. And we will be okay. And he somebody, we got married super young. We got married at 23 years old, and which is not common straight out of college. And getting married that young makes your parents look at you like, Do you know what you're doing? Are you crazy? And I always looked at them and I say we are going to be just fine. He's the most ambitious person I know. He will make it happen. And I have I have no doubt in that. And I saw how hard he worked for other people in his corporate jobs. I said, Oh my gosh, if he even gives 1% of that effort to his own thing. And it's, it's, it's led us to where we are today. And of course I have I tell him, I can't go back to that corporate life. Now that I've been doing this for a year. I can't go back. I will make it work. Whether I have to pivot whether I have to take on more projects in other ways. If the agency doesn't work, for instance, or if I lose my biggest client, I will make it work. We will make this work because I can't go back to the corporate world. I have so much drive in me and So much to give to clients and to the agency and to myself on social media. And elsewhere, I just know, that will be fine.

Alessia Citro 20:09
So a few things then to underscore, I think one of the key ones is while you have the steady corporate income coming in, use that to make more money so that you're making money while you sleep like with a rental property. And then the other thing is like, get out of debt live below your means, like, Did you did you guys do a budget? Jeff and I have been trying to do a budget for seven years. And it's finally about to happen, because it has to now. But is that something that you did that helped as well?

Lauren Ramiro 20:36
Yes, we budget. He has a degree in economics and a master's and all that. So he's, he's very frugal, he's been that way his whole life. And he got me on track and got me into that life too. But I also think 2020, it opened my eyes and many other people's lives, eyes that life has unexpected plans for all of us. So just make sure you okay, it also taught me about the simple things and that I don't need a lot of things. I rather put money and energy into my business into experiences with my family into travel, we still enjoy that definitely. But we cut back on so many ways, we cut back on so many things. And it brought out a much simpler side of us. And we've been living their way since 2020. You happen to

Alessia Citro 21:27
Yeah, I need to get on that train. I definitely like the finer things. But you know, they've done I don't know if you'd call them studies, but they've looked at people that live in third world countries, and how they tend to have a much higher like happiness score than us over here in the first world with all this stuff, you know, and the nice cars and the fancy houses. So it really kind of shows you really don't need that much to be happy as long as you got a roof over your head. Family, food, water. You know, that's that's kind of what it's all about. So I'm trying to walk that walk, but that's hard.

Lauren Ramiro 22:00
It's definitely hard. It's definitely hard.

Alessia Citro 22:02
Especially when Yeah, you know, if when you like to look good, and you know, be a little bougie, as my husband calls me, which is true, I won't deny it. Alright, so talk to us a little bit about how you got started with reels and tiktok how you started going viral. So three months, and you started getting millions of views, then you had one that went viral to 16 million views. So like walk us through, like, what that look like how that progressed, and any like tips that you would have for people that are looking to grow their presence there. I know we're diving more into that on the business tip episode two, but give us a preview. Yes.

Lauren Ramiro 22:38
So I spend a lot of 2020 taking the courses and the classes to get certified on the individual social media platforms. So I took Facebook blueprint and I took and by the way, if anybody wants to take those, they're free. I've been to the point of getting certified. There's so many resources out there. We live in a very great day and age where you can go learn a lot of things for free on YouTube on these courses. There's so many so I would be a mom during the day, put them down and the second they put them down for a nap or at the end of the night. That is when I would just totally consumed myself with learning. And in the midst of it in January 2021. I took myself off a private on Instagram with 900 followers. And that was exactly a year ago, I guess. And then also join Tik Tok. I had been hearing about it forever. I'm so late to the game. But I said if I'm going to run social media for companies, and I'm going to be a resource for companies, I need to learn this app. So after much kicking and screaming, I joined tic tac which is funny now looking back, and I always thought it was a dance platform. I always thought it was something that you had to be, you know, 16 years old enjoy one over there, watched for three months. Just watch what was working, what wasn't working, what went viral? Why did it go viral and really studying and then also watching social media people give out these amazing free tips and tricks and things I never knew. And I said wow, the best way to describe Tik Tok is, is it is like a Pinterest YouTube, they got together they had a baby an owl came tic tock you can go on there and find anything that you are passionate about or that you want to learn more about or that you're interested in and watch a video on it. 30 seconds, 60 seconds. And I was like I started off watching. Get these people organized, look at them clean, that they were teaching me a ton of things and just watched for three months and then in March 2021 I put up my first video it's just me and my son cooking. And then I didn't know what I was doing. I would just show random stuff. I've always enjoyed making videos. So that's always been a passion of mine. I was known for making videos in my friend group if someone was getting married I was in charge of making the slideshow and the video that they play if we went and did a bachelorette party, my gift to them afterwards with all these videos and back then burn to a CD, and then I mail it to their house of the entire weekend. And I was the one in college with the Sony digital camera at the clubs always. So I tell them, It's the funniest of where I am now, because they've been there from the beginning. And these videos, were always a thing, I was always in their face capturing their best moments, their worst moments. And they were like, I cannot believe that that turned into where you are. So I started making these videos in March 2021. And then I noticed that the ones I put out that were funny, were doing better. And so I realized the app, a lot of people that are on there are there for a laugh, and they're into humor. And the shorter videos were doing well for me. And the videos that were set to music that was trending started doing better for me. And I would I would take note of all those things. And then I would do just real life stuff. And I actually had a situation where I just started dating my husband, my husband's from Venezuela. And his family's very fabulous. And they always look amazing, like they are about to go to the Met Gala at all times. But I didn't know that. So I showed up. I showed up to a casual barbecue, I'm doing air quotes, a casual barbecue that my husband said, it's just a barbecue in the backyard, come back come on by. So I wore flip flops, jean shorts and a tank top. And I walked in and they were dressed like it was it was the Grammys, they were in heels and dresses that I would wear out to a nightclub. And they just were like, hello. And I'm like mortified. And I made that into a video. And

Alessia Citro 27:05
that honestly is one of my favorite ones by the way. Thank you so funny.

Lauren Ramiro 27:10
Thank you so much. And we had friends coming over it when I put it on Memorial Day weekend. That's the only reason that the date sticks so much too is we were hosting friends over for Memorial Day weekend. And the friends said we're going to be a few minutes late and I said, You know what I already have my hair makeup done for for my friends. Let me just go shoot this really quick. I think I shot that in five minutes. And I'm running around these fabulous outfits. And my husband's looking at me like he's crazy. And I throw it up on Tik Tok. And I don't look at it because everybody was coming over it. very ironic. But someone who was coming over works for Instagram. So I didn't want to make a big deal out of tiktok. And the fact that I just put one up, but my husband throughout the party kept going, you're at 6 million, you're at 7 million, you're at 8 million, but to be respectful of her

Alessia Citro 27:58
and we're showing one afternoon, one afternoon

Lauren Ramiro 28:01
and I Google, what what makes you what's the definition of viral. It says if you reach 5 million within, you know, a few hours or something like that. And I said, Oh my gosh, that's what I did. And then it got up to 16 point 1 million. And that's really where it took off. And that's when I learned I have all these people captivated right now. And I need to jump on it. And I need to keep going. And that's not the time that you take a break. That's the time that you go even harder, because that's they're coming you have their attention, you have them coming to your profile to follow you give them more, give them more. So I went super hard. I was putting out two or three a day, just trying to keep the momentum going ride the wave, I had the TIC tock algorithm on my side. So I went for it. And at the same time my Instagram is going to I took myself off private, I said in January. And by my birthday, which is in July, I wanted the goal of that 10,000 followers so I could get that swipe up. So that was my goal. And I reached it, I believe a week before my birthday. So in seven months over there, I got up to 10,000. And it was just consistency that got me there. You know, some of my videos. were amazing. Some of them not so great. But I would just show up every single day and put something up every day. And it's those ones where I didn't brush my hair that took off.

Alessia Citro 29:30
Yeah, like the ones that you film in the shortest amount of time are the ones that do the best. It seems like that's always how it is for

Lauren Ramiro 29:36
me. Absolutely, absolutely. So when people ask, how did this happen? I said I'm not. I'm not editing them all crazy. I'm not a professional videographer. I am just showing up every day and I'm turning real life things that happened to me. I have a note pad in my phone where I jot down my husband will eat Thanksgiving food two days before Thanksgiving that I had my frigerator. And I said, it's I started yelling at him. And then he said, Well, that should be a tic tac. So I'm cooking and all the all the croissants that I had saved for Thanksgiving, that should be a tic tac, any idea I come across, I'll be trying something will happen. That should be a tick tock. So I have a notes in my phone where I save those. I also come across memes on social media on Instagram. And I said, I think I could act these out into a funny video. So I do say like, tick tock in and reels are the new memes. They're a video version of a

Alessia Citro 30:40
meme. Yeah, I feel like you start thinking and reals and tiktoks. When you make it a habit to be consistent, like everything that happens like oh, yeah, that could be a real that could be a tick tock. So I interrupted you earlier, because I got so excited about the fact that you hit 6 million in an afternoon. What did the friend from Instagram say? Did she did you end up telling her when she was over?

Lauren Ramiro 31:00
I think I mentioned just once i Oh, my gosh, I have this video that's taking off. But we didn't get into specifics. And I was actually at that point I am I was giving her tips. I said, Well, you know, they do this better around that pillar platform. They do this better around that platform. And no, she totally left that day. And it's funny, because I still give her credit. I said, if you weren't late, running late, I would have probably not shot it. I don't know. If you kept if you get me in the right moment. I'm creative. And I'm ready. And I already have hair and makeup done, which is not often I'm I'm ready to shoe. But if she would have probably showed up on time. You know, who knows? Who knows. So we joke around about that. But

Alessia Citro 31:48
everything happens for a reason, right?

Lauren Ramiro 31:50
And then I hit yes. And then I had another one where it was Mother's Day and I did a joke how all we want to do is be left alone. And I was nervous about that one that one took off. And I was nervous because I know it's a blessing and very hard for people to become mother's now. And I was very nervous to say on Mother's Day, I wanted to just be left alone, drink wine, eat pizza and take a nap. And people took it great. It was it was great. I was so thankful. Because you just never know. You never know. So that's when I realized when those two hit. Okay, I have to be the Funny Girl. I've never really been that funny. I'm not the funniest in the room by far. Really? I am not no.

Lauren Ramiro 32:32
No surprises

Alessia Citro 32:33
me.

Lauren Ramiro 32:35
I think that I was able to kind of master how to act out these scenarios in nine seconds. And I was able to, you know, make, I didn't care what people would think. So I was able to fully just let loose if I looked like a fool or whatever it may be. I was okay with that and tell a story in nine seconds is very difficult. I have friends who are 1000 times funnier than me. And I urge them to be on Tik Tok and it just doesn't work. It doesn't work. And it's because there's this little thing that you need, where you're able to get your entire story you have to storytelling nine seconds to a song and with quick eye movements and make people laugh without words. I rarely speak in mine. And I have to make people laugh through just acting. It's basically acting. So it's it's been it's been a challenge in a good way though.

Alessia Citro 33:35
Let me ask you something else too. Do you ever feel like you are now pigeon holed into being like the Funny Girl? Like are there other things that you want to do reels on or tick tock song that you're like, you know, I don't know if that'll land because that's not why people are following me now. Do you ever feel constrained by that?

Lauren Ramiro 33:52
I do. I feel constrained with more. So the Hispanic daughter in law or the Hispanic family and I'm the daughter in law of content. I see that as a portion of my life but it's not my whole life but it is what tick tock loves my Instagram proud loves the mixture of things but over on Tik Tok. If I if I just put out what it's like being married to a Hispanic man every single day, I would probably have endless amount of followers but I make it a rule to myself that that's not all who I am. I see the views when I do it. And it is tempting because I know I can go just do that all the time. But it is something that no I want to show us doing a challenge of drinking water drinking tequila. No, I want to play on the fact that Thanksgiving or a holiday or my kids doing something funny. So I do what I want to do definitely. I don't really let the follower number impact me to that extent but I do love reading the comments and listening shins those most of the time of lead to my next concept, and I met my next video. So I do love reading those replying what the video format and letting people kind of guide me where they want to go. But then also staying true to myself too.

Alessia Citro 35:14
Yeah, it's definitely a max. I mean, I feel like there must be a really big market for the like ethnicity stuff because there's this couple I follow. It's like a total like white American girl married to a guy who is like immigrated from Italy. You might have even seen their stuff. It's so funny. I mean, maybe I think it's funny too, because I'm Italian. And it's just like so relatable. But I mean, I could do stuff like that with with Jeff, because we have real I think it's really funny banter. But I would just get so bored with that. So I think it's great that you're not like allowing yourself to just do that and to branch out and stay true, even though you could be, you know, going crazy viral every video if you just did the Hispanic content.

Lauren Ramiro 35:54
If I lived near my mother in law, it would be game over because we would just be on there all the time and putting out stuff. But yeah, I I have been able to just put up a video and walk away. And however while it does it, does it it doesn't impact my day. I had to teach myself that though. And there's friends of mine that I encouraged to join tick tock that it wasn't healthy for them. And I've had to tell them, maybe they need to take a break. Or maybe it's just not their thing because they become obsessive about the likes the views, the comments. And it's something that I'm unfortunate to where I'm just too busy to sit there and get worked up over what they say in the comments. I just don't have time. And that helps. That helps being a content creator. Because if you if you don't know how to turn that off, and just go back to real life and not let it emotionally affect you, then it's going to be hard to keep going. It's going to be hard to not be consumed about it because it's a crazy world. It's a very crazy world.

Alessia Citro 36:59
And people on Tik Tok are pretty savage. I feel like Instagram, they're pretty polite for the most part. But when I had a video Well, I guess I can't call it viral because it didn't do 5 million views in a day. You think some of the comments there was like, well viral for me, but yeah, I got like, almost 900,000 views and people were like shredding me, it was me telling my corporate dropout story and I was like, wow, people on Tik Tok don't play. So yeah, you definitely have to be, I think, separated from any type of like, external validation when you go on those platforms, like it can't be about the likes can be about the positive comments, because that's not always gonna happen.

Lauren Ramiro 37:40
No, it's not. I don't know, if you've put up rails around Facebook, either. They're even worse than Tik Tok over there at Facebook. Oh, yes, Facebook, they say whatever they want. It's at least over on tick tock. They, they get the trends, they get the humor, they get that I'm not, you know, everything I portrayed in a video, I'm not really you know, that far, I'm over exaggerating for the concept. And for the left Facebook, it's very literally over there. They're not really understanding, trances and all sorts of that, that life. So I feel

Alessia Citro 38:19
like Facebook is gonna go the way of the dinosaurs like I don't really even know anyone that uses it anymore besides for like running ads or pages that allow them to automatically post to Instagram or for like groups that they're in. So I won't bother with Rails over there. I'm glad that you told me that. Just don't go. So final question for you. What would you say when you look back on the last year, your company having so much success? What have been the biggest, or let me rephrase what has been the biggest challenge and the biggest, the biggest, like blessing or great thing that kind of surprised you from being your own business owner,

Lauren Ramiro 38:56
the challenge would be that every single day, it's up to me, I can either show up or not show up. And nobody's gonna say anything. To me. It's been a challenge to learn that a lot of these leads and a lot of these clients have come my way because of my personal page and because of my content, and because of making them laugh and producing these videos, which I am not technically getting paid for. So that was tough, too is it takes a lot of free energy time and hard work to execute a sale which happens to everybody in everybody's business, but that's kind of how it's been over on my business. And my side is there's nobody telling me to go make a tick tock today or real today. It's up to me to do it. And it's up to me to remind myself by doing that, I'm reaching more people and I'm going to hopefully reach reach the right people and hopefully reach many potential clients that way. So that was something to adjust to. Is the free Apart, which is both a blessing and then also a, some people just can't handle that. I happen to be somebody who's very organized in Taipei and know what it takes to get from this point to this point, because of the last year, and I've watched it. And the biggest blessing is that I have inspired others to do this. And I've inspired a lot of mothers to maybe take social media not on as a side career, it's that they've seen the power of going from a very small follower account to now, myself being where I am just from being consistent, just from shooting some videos and putting them up has led to a whole nother set of income from me, for me from social media. And I encourage so many moms, if you're at home, take a few videos during nap time, if you are passionate about a product featured on your social media and talk about and get the brand's attention, and maybe that will lead to partnering with a brand and collaborations and inspiring people that if you're not happy in your corporate life, and if it's not bringing you happiness, and if it's something that's draining you and you come home, and you don't feel good at the end of the day, and you gave so much energy and so much of your time to this company, then walk away and I use my platform to do that I use my platform, I jump on my live on Instagram and Tik Tok a lot. And try and encourage others to find what they're passionate about. And follow it. So that's been the greatest joy is the stuff that I do that makes a difference because I wasn't making a difference before. And now I really do feel like I am I take money that I make off of social media and putting towards a different charity every month. I try and get to giveaways to mothers, you know, all these really nice, beautiful products. Instead of giving them to me, I try and do giveaways, try and do so much to give back. And that's what I think it's so important for the platform and so important for the position that I'm in and I built this community, why not do something with it?

Alessia Citro 42:09
I love that. Yeah, you know, and I feel like more and more people are going to continue leaving their jobs seeking fulfillment seeking impact. And I mean, how lucky are we to be alive right now, with the Internet. I mean, you can you can really be and do anything that you want. You just have to have to show your face and start doing it. Well, thank you so much for coming on. This was amazing. You're coming back on tomorrow's episode with a mini mini episode Business Tip five easy ways to grow your social media as a small business. So make sure you all come back for that. Lauren, thanks so much. It's been a pleasure. Oh, and before we sign off, where can people find you connect with you work with you can't forget that.

Lauren Ramiro 42:52
Thank you. So my company is pink tour agency over on Tik Tok and Instagram. And my personal Instagram and Tik Tok is both the same handle it's at Mrs. Lauren Romero, Miss Lauren Romero. And you can DM us you can email me Lauren at pink door agency.com We're actually hiring right now. So go ahead and so many opportunities, such a fun work environment. The ability to be super creative, and every day is something fun and unique.

Alessia Citro 43:22
Amen. That's the spice of life right there. Well, thank you again can't wait for tomorrow's episode and we'll see you back then. This episode was brought to you by Theia collective the learning community I found it for entrepreneurs text biz, that's BIZ to 949-577-8709 or head to Theia dash collective calm. That's THEIA dash collective.com to learn more. Thanks for listening to the show. If you enjoyed today's episode, please help me get the word out about the corporate drop out by screenshotting and sharing this on social. I would appreciate it so much if you would subscribe and leave a five star rating and review as well. And I do the show for you and I want to hear from you. So tell me what is it that you want more of text me at 949-541-0951 or slide into the DMS at corporate drop out official or Alessia Citro with two underscores until next time