82. Elizabeth Rosenberg: Foregoing Good for Greatness

A candid interview with Elizabeth Rosenberg, a C-Suite leader turned entrepreneur embracing her authentic self without apologies.

Unknown Speaker 0:01
salary is a drug they give you when they want you to forget about your dreams.

Alessia Citro 0:06
Welcome to the corporate dropout podcast. I'm your host Alessia Citro. If you're sick of the corporate hamster wheel and looking to feel inspired and empowered to live a high vibe life as your own boss, you're in the right place, dare to drop out in 321.

Alessia Citro 0:23
Before we start the show, I want to tell you about the business I'm launching. Do you have a business idea but you don't know where to start? Or maybe you've started your own business, but you know, there are boxes you need to check when it comes to taxes, finance, legal protection, marketing, and more. Same. That's why I founded Theia collective, named for the Greek Goddess of Light Theia was created to light the path for entrepreneurs. We have the community courses and connections that will help every entrepreneur quantum leap and avoid costly mistakes. Learn from experts across professions and get the blueprint you need for your business. Text biz, that's B-I-Z to 949-577-8709, or head to Theia dash collective.com to learn more. Hello friends. Today I am interviewing Elizabeth Rosenberg. She is an entrepreneur, charismatic leader and visionary who drives authentic change and purposeful impact through her work as the founder of the good advice company, a marketing and communications consultancy. And with more than two decades of experience working with some of the most innovative brands and leaders in the world, Elizabeth taps her knowledge, intuition and truths to uncover and amplify purpose and ownable narratives. Love that. Elizabeth, thank you for coming on the show. It's great to have you here.

Elizabeth Rosenberg 1:40
Thank you for having me. It's so wild. Because every time I hear someone read my bio, which I just rewrote, I still feel like an imposter. I know it's all real. And I know it's all there. But I'm still like, is that really? Who am I? Oh, my God, I did all those things. That's who I am.

Unknown Speaker 1:56
Yeah, I know. Actually, that was gonna be one of the things I was gonna ask you. What's it been like overcoming the imposter syndrome is that still like a daily or not daily, but like a fairly regular battle that happens as you continue leveling up?

Elizabeth Rosenberg 2:10
You know, I think it's something that everyone experiences. And we at least have a name for it now. So you can recognize what it is. And then you can recognize that everybody experiences it, and then we move on, um, I think was when we're younger, it's much harder to get past that imposter syndrome, you really questioned why you're in a room? Am I supposed to be in this meeting? What am I supposed to say? But as you get older, I think that that feeling is much more fleeting, I would

Unknown Speaker 2:37
agree, as you really come into your own and become really secure in who you are as a unique human being. It's like, even if someone's doing the exact same thing as you, they're not doing it the exact same way that you are, and there's a lot of value to be had just in that. So that's helped me a lot.

Elizabeth Rosenberg 2:49
100% And that, right? I mean, it's yes, it always it's gonna keep happening. But I also think that there's like, enough work for everyone. I think that there's this idea that, like, we have to be the only person that does something. And that is so not the case there. You know, there's like, however, many different kinds of toilet paper and it was like, everyone still uses all of them.

Unknown Speaker 3:12
Right. And you're the only one doing something I'm willing to bet probably not a lot of people want it. Right. It's

Elizabeth Rosenberg 3:18
not needed. Exactly. Yeah. Yeah. And know what your differentiator is when you are doing it, because that is also I think, what kind of helps combat that imposter feeling?

Unknown Speaker 3:28
Yes, I totally agree. So let's start with your corporate career. So you've had a very successful career and PR and communications. And you've actually been a corporate dropout, not once, but twice. So tell us about your journey through the corporate world before you became a dropout for the first time.

Elizabeth Rosenberg 3:47
Sure. Um, I started working in 2000 2001, which was a very, very difficult time to get a job for anybody that was in that in that process,

Unknown Speaker 3:59
but Docker and a lot of.com them right.

Elizabeth Rosenberg 4:02
It was it was right after it had busted. There was really no jobs to be had anywhere. And it was just it was it was hard. But I started in PR and worked for a few different companies. I really did kind of find my place in purpose. I was so fortunate to have the opportunity to work with Norman Lear not once but twice on some voter initiatives. And I worked for Clorox in their kind of like cars related PR practice. And I in kind of like 2007 2008 was actually fired

Unknown Speaker 4:39
from a job. Oh, and not a drop out by choice.

Elizabeth Rosenberg 4:44
It's not a drop out by choice. And I have to tell people, I actually tell people this all the time. I have been fired. I've been let go and I have quit. It's okay to do all of those things. I'm still a very successful corporate leader and I would not be where I was today, if I hadn't had those nudges and pushes, and things that kind of like, led me into a very different place in my career. And I also don't think that you've like worked in advertising or worked in PR, if you haven't been let go or laid off. It is what it is. Um, but that was in 2008. And it was or that was, yeah, 2008. I was at a music label, which was such a cool job anyway. I mean, you're working with very amazing people. But there was an acquisition, and I was laid off. And I kept thinking, Okay, I'm gonna freelance until I get a job. And it was 2008. There, there were

Unknown Speaker 5:41
not a lot of jobs. That's when I graduated. So I could commiserate with your 2000 2001 timeline. I didn't

Elizabeth Rosenberg 5:47
like Oh, my God, I can't believe I'm doing this again. And my business plan was don't get kicked out of your apartment. And I started freelancing, and my freelancing turned into a successful agency that I had for about seven years. And every year, it was like, Wouldn't it be great if you had an office? We're like, Wouldn't it be cool to get a new car. And I think that there's this idea that like, you can only have a business if you have a business plan. And I want to tell corporate dropouts out there, like just your business plan should be the payer belts, starts start small, and grow from there. There is no shame in that. And do what you love and do what you're good at. And also, I think the, you know, the first time I was a corporate dropout, I nannied on the side, I had an Etsy shop, like, I did everything in order to pay my bills. And there's also no shame in that. Having these little side hustles, and these little things in order to get stuff done. And in order to fund your dreams of being a freelancer and being an entrepreneur and a solopreneur do those things. I then went in back into the corporate worlds, and I'm actually ended up going into advertising,

Unknown Speaker 7:10
which I love. I asked you, What may I go back? You know, before you tell the rest of that,

Elizabeth Rosenberg 7:16
yeah, I was, um, freelancing for an agency had a lot of success, I was noticing that I was actually influencing marketing and some major companies and some major brands. And that was fun. And then a company called Media Arts Lab, called and it was another client of mine that moved over. And they were going to launch something called World gallery into the world and kind of asked my thoughts on doing that, that ended up being shot on iPhone. And it was like, they said, like, Would you be interested in staying full time. And I think when there's an A a brand, and campaign and creative, and people that make something so interesting, it's very hard to say no. And in all honesty, I really missed being in an office, I really missed being around people. And I missed that creative culture and collaboration that comes with. And consistency honestly, that comes with that Office experience. I also really missed insurance. And like stability, and vacation paid vacation, oh, good lord, oh, my god, pay vacation is awesome thing that like, as an entrepreneur, you don't have unless you obviously can set up your, you know, your system or your business properly. And then from there, I went over to another agency that I loved, I had, you know, I think traveled the world, I had worked on one of the most fulfilling amazing brands that I had ever been privy to even being part of, and worked with some of the most creative people in the world to it was awesome. But while I was there, I ended up suffering from corporate burnout, where I had a migraine where I lost all of my motor skills and ended up in the hospital. I wrote about that on an iPad on Business Insider, and then also on my medium page. And it's it's wild because I feel like a lot of people are experiencing what burnout actually means our brains are much more can power through much stronger than our bodies can oftentimes, so we really needed to kind of listen to that. And then I went into another agency and honestly, I loved that job too. I was working with amazing people doing really cool things. And I got to the point where I kind of hit the ceiling of my growth there. And I was really kind of like craving this idea of doing something different and going back into entrepreneurship. So it's very different to be an entrepreneur in your early 40s than it is to be an entrepreneur in your late 20s You know like laws are different, but I set things up much much smarter than I did last time. You know the first time I was a DBA this time I am an escort by how I have a corporate lawyer, I have a bookkeeper, I have an accountant, I have contractors. I have, you know, social help I have, you know, what you knowing you know what you don't know. And I now know that I need to pay people do the things that I don't know, and spend my time charging for the things that

Unknown Speaker 10:18
I do, or paying people to do the things that you know how to do, but don't like don't

Elizabeth Rosenberg 10:22
want to do. I mean, right, like, I can build my clients. But is that the best use of my time? Yep, I agree. That's an investment. You know, like paying people out for things that you're like, oh, I can just do this myself. I got it. My number one advice to everybody is like a, a hire lawyer be that will stuff that you can hire somebody else do, please, please outsource it because it's just it is an awful use of your time.

Unknown Speaker 10:50
And it'll be worth it in the long run. Because you'll have more of the balance that you left the corporate world to gain. These are not going to be up like for me, I just hired a VA to do all my show notes and all that because I was doing it until 10 o'clock at night, the night before an episode would drop and I my family life was suffering. So yeah, hire out. It's worth it. So okay, I want to talk more about what happened with a migraine though. So like, yeah, did you have to take medical leave? Like what happened? How did you come back from that?

Elizabeth Rosenberg 11:18
No. So I actually struggled. I have struggled with migraine since I was four years old. I have a ton of triggers, and all of the things but it was just one of those instances that was just like a perfect storm of a day, some things had changed at work, we were making a big announcement. Honestly, I was just like, super, super stressed out. And I think I wasn't loving the situation and how it was kind of happening. And when that happens to me, my body's like, we're just gonna, like, remove you from the situation physically. But it was a very, very scary experience. I mean, like, I drove myself to the hospital because I wasn't even planning on going to the hospital. I was planning on coming home because I had a headache. But Los Angeles everything is like 40 minutes away. And as I was on the freeway, I was like, oh my god, this is getting real bad real quick. And I ended up getting sick on the side of the road. And Callie my you know, when you're 35 years old, and you're, you're dying in your car, you call your mother and my mom was like you are slurring your words, I think you need to go on to the hospital. And I ended up getting the hospital and literally like the second I got to the hospital, like I kind of like stumbled into the emergency room and like threw my keys and my wallet at the front desk and like collapsed. And I had lost like all my motor skills. I couldn't talk I was hysterically crying I had you know, it was just I was like a mess. And they're screaming at me like what did you take, they thought I was having a drug overdose. And then they like strapped me down and thought I was having a stroke. And then my guess my mom had called my dad because like when I woke up my dad was there. But I kind of like through all of this figured out that like I was just having a very, very, very bad migraine with an with a new experience that I had never had before I had never had where I had lost my motor skills. And then from there, I went on this like wild wellness journey where I literally was I mean, I had CAT scans, because at that point to you're like, I didn't do this to myself, I clearly have a brain tumor, and I'm gonna die. And I should just start saying goodbye to everyone right now. And then I went to all the doctor's appointments and everybody told me that nothing was wrong with me. And when that happens, that's when then you need to seek alternative help. You need to talk to your mental health providers, you need to talk to your doctor, you need to figure out like what a health and wellness and journey plan might look like for you. And for me, honestly, it's been crazy. I've done everything. Like I was like, I don't ever want this to happen to me again. This was awful. I did allergy shots three times a week for two years. I did I saw sought therapy. I did past life regressions. I was like I don't I did Chinese herbs and like I don't really care if if anybody believes any of that stuff. If somebody told me that I had to like wear my hair curly walk around backwards and like, you know, that was the new me and I've never had a migraine again, I'd be like, cool. This is me. Um, so I was willing to try anything and in all honesty, the the irony behind all of this is a job change. And now entrepreneurship again has helped significantly because you can find balance in different I have to exercise I have to take breaks. And when you are a C suite leader at a you know, in a corporate job. Life doesn't afford you that.

Unknown Speaker 14:42
No, no, it doesn't. There was an interview I did was one of the earlier ones with Dr. Valerie rain, the author of patriarchy stress disorder. Are you familiar with her at all?

Elizabeth Rosenberg 14:53
No, but I can't wait to read that.

Unknown Speaker 14:55
Oh my gosh, it that book honestly changed my life. So I have a very similar story. To you had like a depressive break after, you know, what was that nine months of COVID. And not having child care and like all of that, and went on this deep healing journey for the last year came across her book. It was so transformative. But she had a very similar experience. She was with patients. And she noticed she couldn't smile with one half of her face and like couldn't move. She thought she was having a stroke, drove herself to the hospital like you. And they said, No, this is stress. So she did all this digging, and yeah, sure enough, it's this inherited trauma, ancestral stuff and all this stress. And I don't think people realize how much this really does affect you. on a physiological level, if you don't

Elizabeth Rosenberg 15:40
check, when I said that. The crazy thing about my story too, is that because I've experienced migraines my entire life, I mean, I came home to 300 something emails and started working. The second I got home. Like I went, I was at work the next day. I mean, like nothing had happened. I think there's also a lot of shame and embarrassment around that happening during I mean, around, not being able to kind of like keep it together, which I think is ridiculous. Yeah, it the idea that stress can lead to fizzle out, like to actual physical and mental health issues, has got to be normalized. And I mean, if there's anything positive, that's come from the pandemic, I think that that is one of the things that more and more people are talking about. The thing that I think is also difficult to is that like, there is no silver bullet for healing. What worked for you is not going to work for me and what worked for me is not going to work for someone else. You really need to figure out what it is that that you need to work on. It can be deep, like deep seated trauma from something it can be ancestral ties, it can be simply just the environment that you're in.

Unknown Speaker 16:54
Yeah. Yeah. So it's, it is really tough. And, you know, we're, I love to get Wu on the show. It's like I was laughing when you

Elizabeth Rosenberg 17:02
bring it on, Brandon, what do you want to know? Yeah. Like, that's something

Alessia Citro 17:05
I've been wanting to do. But like what's helped me like, mushrooms coaching, what else? Reiki biofield tuning like, I do it on my husband thinks I've lost my mind. But like, he's supportive, though. God bless him. But like everything alternative I will do, because I know that I need to unwind this. And it's it's worked. But like what worked for me to your point might not work for somebody else. So it's really hard to to know what the next move is?

Elizabeth Rosenberg 17:30
Well, and the irony behind all of this alternative healing, if that's what people want to call it right now is that it's actually all really ancient. Yeah, we're just doing things. Like we're just doing things that people have done 1000s and 1000s of years ago, I mean, for me, specifically, Chinese herbs changed my life. They were unbelievable for hormones, they've been great for, you know, GI tract, my skin, everything. And I also with this woman that I work with, she does energy healing while I'm there too. And it has been I mean, I have sent people who are woowoo and people who are not and everyone loves Star. So I think that this idea that like, what Americans think is healing and what Americans think is the best way to go about kind of trying to address something that is physical, is not necessarily the best way.

Unknown Speaker 18:28
Totally like Western medicine, thank God for it, it certainly has its place. But again, open to the the you know, quote unquote, woowoo stuff, you're doing yourself a big favor, most likely, by just being open to it. Right and

Elizabeth Rosenberg 18:42
being open to it. And it's funny, because I know that I sound like I'm a huge science believer, again, I've done it both outside again, Western on everything. Um, so is it. It is about dabbling. I think, you know, and just trying what's new, what could potentially be new? That is old?

Unknown Speaker 19:03
That's also ancient. Yeah. Well, I love that you shared all that too, because I feel like that is one of the main drivers of people wanting to leave the workforce. I mean, 75 million people left their jobs last year, which is mind blowing to me. And so like, I know that this is a big driver. So just normalizing it and having these conversations is crucial.

Elizabeth Rosenberg 19:21
Yes, I mean, when I put out my burnout story, I still receive emails, and this was in May of 2020 line I have I can't wait i hundreds, hundreds of notes from people just saying like, Thank you for saying this because it makes me not feel so alone. And it's giving me giving me hope that I can feel better.

Unknown Speaker 19:41
Yes, yeah, I think burnout can

Elizabeth Rosenberg 19:43
come from and I say this a lot is from physical, spiritual, emotional and mental instability. You kind of need all of those things to kind of be in balance in order to really feel your best self. And like that takes us long time, I mean, like my healing journey and my wellness journey. First of all, it's never ending for anyone, we're always no, no finish line. There's no finish line, which is kind of daunting, and you're thinking about it. Yeah, here we are. But at the same time, like, what you uncover through it is awesome. It also allows you to kind of like, reassess the people and the things that you want in your life. I think that was one of the best gifts that I got out of the pandemic was this idea of kind of re curating my inner circle of those people on what that looks like and what I have to offer them and what they have to offer me.

Unknown Speaker 20:39
Yeah, I couldn't agree more and being being open to pruning when necessary without apology. And without explanation, like doing what's best for you mentally, physically, spiritually, even though it feels like playing Whack a Mole a lot of the time with that, but like, just unapologetically doing what you need to do.

Elizabeth Rosenberg 20:57
Oh, I remember Oprah talking about this years and years and years ago about her disease to please and constantly saying yes, and all that stuff. And it was like the, my my little sister said this the other day, which I really appreciate, which is like, no was a full sentence.

Unknown Speaker 21:09

Elizabeth Rosenberg 21:10
Thank you. You can say thank you at the end if you're being nice, but like, no was a full sentence. That's okay.

Unknown Speaker 21:17
Yep. done on doing nothing. No. Yeah. Yeah. I love it. I could go on about this with you all day. But let's shift gears, because I want to hear about you founding your company. So you founded the good advice company almost two years ago, right after COVID. Started, it looks like from your LinkedIn timeline. So what was that like? And also, was there like an aha moment or a sign that led you to go out on your own? Again,

Elizabeth Rosenberg 21:40
there was not an aha moment. There. Were kind of like a few. So I actually in January of 2020, how to Oh, no, sorry, let me back up a second January of 2019, I had a sit down with my boss, who is my mentor, and a very dear friend who actually ended up naming my new company and said to him, I'm feeling like I might be on the precipice of burnout. Again, I really need something to look forward to, I would like to take the month of August off, I realized that that is a big ask. And that that may not be possible. But I'm giving you eight months. Let's see if we can figure this out. And I said, if you need if I can't do it, I my last date will be the 31st of of July. I was like, whoa, whoa, whoa, whoa, whoa. Now, I had a lot of coaching, that that helped me come to this place of no emotion, super solution oriented. And an ask that was very realistic. And he said, You're not leaving, we will figure out what we need to do. Thank you for giving us so much time for this. And let's go from there, which we did, I ended up taking that time off. Now, two months, six weeks before that, I actually ended up on a business trip in I was in France, and then in Amsterdam, where I got pneumonia, and sat in a hotel in Amsterdam for a days with pneumonia. And I was like, this burnout can come like this, this month off, can't come soon enough, like girl needs to take a break. Um, and then after that, you know, I just, I really had some soul searching about what I wanted, what I was looking for the growth that I needed. And when I talked to them about my growth, they were super realistic and was just like, this is the job that we need now. Then I said, Okay, that's not the job that I want to do anymore. I need to do more. So I think, um, I know, it's very scary. And I say this often, too, that jumping, dropping out of the corporate worlds, I always recommend to have a plan. I'm really fascinated with all these people that are that are leaving jobs in the middle of the great resignation with many of them that are just like Mike dropping out of there. And I'm like, That's wild to me, I always recommend having a plan my plan got like a little side rails. So even if you have a plan, I ended up quitting my job on March 2 of 2020. And then two weeks later, the world goes down. It gave me a lot of time. I mean, like my plan was like I was gonna travel and I was gonna do all these things and then I was gonna be gone for six months and then hit the ground running and 20 You know 2021 And the time that I had at home to be quiet and reflect was so unbelievably needed to just change so and to actually like really plant the seeds of what I wanted to grow what did that look like? But my business itself has I my book coach I'm working on some writing about my wellness journey and what that looks like. said to me that like life is not about pure are not about pivoting but about pure wedding. And I love that so much because you're not making these strong pivots and other things, but constantly on like a slow roll of what that change might look like. So my business has been pure wedding the last two years, I really started off as like corporate branding and high level strategy. And I'm now really turned into focusing on C suite leaders, their personal branding. And I have found in the last couple years that I'm so disappointed with how, especially I think us in America, talk about our jobs and are only validated by like, what we do versus who we are. Yeah, so I've completely modernized the bio, I've completely changed what thought leadership can look like, to a much more authentic place that really leads to you being grounded and like your purpose, and why you're here what you're supposed to do. But then also leading with that when you are sharing your narrative with the world. And it's really fun. It's like so much more fun.

Unknown Speaker 26:03
And it's so needed. Like, that was honestly the biggest thing that triggered my depressive break in December of 2020. I had been a top performer my whole career in sales. I actually started at Google the day that you quit your job on March 2 2020. And then a week later, world shuts down. And now I'm like, not anywhere close to topping the leaderboard. And I had an identity crisis, because my whole worth was tied up in that and achievement. So I'm glad that you're helping to rewrite it, because this is epidemic, I think.

Elizabeth Rosenberg 26:32
Yeah, I mean, hopefully, my bio is fine, because I wrote it. I'm shares that, because my first sense of my bio does not say what I do. It says the type of person I am. Yeah. And I think if you talk about your legacy, and what you want to be known for. And I also think, you know, as we're talking about COVID, and all of these people who have passed in the last two years, obituaries have been reading like resumes. And it's because LinkedIn is the only public place where you can find information about people immediately. So it's like, there's so many things that have been said, where it was like this person worked here, and they did this. And I'm like, Oh, my god, somebody says that I worked for this, this this brand, in my obituary, I will come back and like, haunt everyone. Like, that cannot be my legacy. I want people to say that I help people find their purpose. And I was kind and thoughtful and visionary, right? You want, you want something bigger for yourself. So we have to own that narrative ourselves. No one else is going to do that for us.

Unknown Speaker 27:33
You know, there's interviews where something gets said, where I'm like, Oh, I'm going to be ruminating on that for a while. And that that would be it. Like, starting with the end in mind. I was actually just talking about this on a TV segment last week, like, if you're at your funeral, what do you want the eulogy to be? Like, start with that in mind, and then work back from there? Like, I certainly would not want it to be my resume. Like, wow, that's so powerful.

Elizabeth Rosenberg 27:58
But I think we have so many amazing brands in America, like the two brands that that we worked with. That when you say that you worked for them, they're immediately validating.

Unknown Speaker 28:13
Yeah, yeah. And that's why I stayed long. It was an ego thing. I loved saying I worked at Google.

Elizabeth Rosenberg 28:18
Yeah. Yeah. And, you know, the reality is, is you learn a lot working at those companies, but it's just a blip. It's not, it's not your purpose. It's not your it's not your legacy.

Unknown Speaker 28:31
Yes. I've said on a few episodes, like, I know, God didn't put me on the earth to sell cloud infrastructure. It's like you have to, you have to detach from that identity. And like, why are you actually here? Like, what are the God given gifts that you can apply and serve and make an impact with, you know,

Elizabeth Rosenberg 28:47
but also to think about what are your superpowers in that job? And why were you really good at your job? And how can you use that? To really hone in on who you are?

Unknown Speaker 28:59

Elizabeth Rosenberg 29:00
your skills ladder up to who you are? Not where you worked?

Unknown Speaker 29:05
Yes, that's so true. So when you were creating the business? Sounds like you know, that happened on a little bit of a different timeline than you were expecting? What were some of the challenges that you face? Like? Was it hard creating a brand new business? In the pandemic? What was that like?

Elizabeth Rosenberg 29:22
naming a company is truly the hardest thing to any corporate robot out there. Namie a company is way harder than naming a child. Um, getting a website for company, it's way harder than anything in the world. Finding a designer that you really like like, it is hilarious, because I am a Brander I am a marketer. I am a communicator. Like it is so much easier to do it for somebody else than it is for you. And I had a phone call with my mentor Matt Jarvis again, I just can't speak highly enough about him. He's chairman at 72 and sunny and this just the most amazing man and I was panicking. I mean, my lawyer was like, You got to have a name here soon like, this needs to this needs to happen. And I was talking on the phone, and I'm like, I just don't, I haven't real having a really hard time finding a name. And he was like, and he's a strategist at his core. And he's like, You have amazing business intuition. You give great advice. And he was like, What

Unknown Speaker 30:23
about the Go device company?

Elizabeth Rosenberg 30:24
And I was like, You're high. There's no way that's. And I started like, Googling, and I'm like, Oh, my God, I was like, the website is available. The socials are available, like, how is this happening? And that was like, buy at all. And he goes, and if you don't use it all use it. Just let's just sit on it and see what happens. I'm like, Okay. And I swear to God, it was like a light bulb. It was like, Okay, I like that's it. This is this is it. And I think my load came together in like, a week. My website was done in two weeks. Wow. It all just, like, fell together. I know, right? Well, then I was like, on a mission. It, it all fell together super, super fast. And it is the thing that I still get the most compliments on is like, your, I love the name of your company, and like it feels so on brand for you. And I think that that is just the nicest thing, the nicest thing that anybody can say to me. Yeah, you know, yeah. Yeah.

Unknown Speaker 31:27
So after you figured out the name, how did you go about acquiring clients? Like was it challenging to build the book of business in 2020, when the world was upside down, still is but a backwards?

Elizabeth Rosenberg 31:41
Yeah, you know, the stars aligned. And I say that I, I am a PR person, where networking is at the core of what I do. I mean, I'm a people person through and through. I mean, like, I'm a twin, I was like, the universe was like, You need someone to talk to in the womb, so I could talk to a while. So networking is my favorite thing. So when I, and having worked in several agencies, um, you just have so many clients and so many people that it connects. And I think marketers in general, like don't, they move jobs very often so. And I worked for to have like the most well known agencies in the industry. So I had a very, I mean, I had a very big low blackbuck of people that I could call and reach out to. I think that learning how to use LinkedIn and really, utilizing that networking tool properly, properly is unbelievably important. As an entrepreneur, I'm connecting with people new and old. That is another beautiful thing that came out of the pandemic is people that used to have to fly to New York to have a meeting with we're now willing to do 30 minute coffee zooms with you. There are people that I have been working with for two years that I've never met in person. It's

Unknown Speaker 32:58
so weird to when you initially Do you meet those people in person. It's like, Wait, we've never met, but I feel like I know you so well.

Elizabeth Rosenberg 33:04
I mean, I will, because you've been through the trenches with them at this point, I was so many, you know, things. And also, you know, 2000, or 2020 and 2021. Were years where PR was desperately needed. Yeah, yeah. Um, rebrand, positioning, finding your the purpose of your company, individuals really looking for what their purpose was. I think a lot of C suite leaders, even if they're super, super successful, are very confused about where am I hearing, what am I doing. But there were a lot of businesses that were in crisis and really needed some help. So, um, business was very, I think, good for me, but at the same time, it was like, as my coach said to me, which I know you said, coaching. That's the other advice I can always give everybody, like, invest in all the coaching. Yep, business was very kind to me. But it was like a start. My coach had said to me, you're, what do you say your business, the FE eyes are way too big. To fit. Like, I just was like, Oh, my God, there's an opportunity here and oh, I want to do this. And as an entrepreneur, you really, really have to practice essentialism. A good. A great book, by the way, I don't know if you've read that book. It's

Unknown Speaker 34:24
fantastic. I'm writing it down, though.

Elizabeth Rosenberg 34:26
But this idea of, you can do one or two things really, really well. And it's much better than doing a bunch of things in that. And I think because we were inside and because we were so focused on zooms and you know, that kind of stuff. Like it almost gave some people too many things to do. You know, like I sound like sourdough starters. And I was like, Well, clearly I need to learn how to make bread.

Unknown Speaker 34:51
I think I'm one of the only people that didn't jump on that. I was like, No, I'm good.

Elizabeth Rosenberg 34:55
I do have to say homemade sourdough bread is delicious. Yeah, it was Yeah. So but it was it was a very, very exciting year, but also, um, I kind of ironically, like burned out talking about burnout.

Unknown Speaker 35:12
I bet yeah, yeah. It became a hot topic. So you were probably talking about it

Elizabeth Rosenberg 35:17
all the time, all the time. And then I loved being able to help, but at the same time, didn't have boundaries around that kind of situation, either.

Unknown Speaker 35:31
Yeah, and the need to protect your energy because, you know, you saving a lot from burnout then burns you out? And then you're no good. Anybody? Right? Yeah. So it's a balance for sure. Let me ask you in founding the business, and you know, now, it's been almost two years, what's been the best part for you?

Elizabeth Rosenberg 35:47
The best part is the ability to work with people that I really want to work with. You can say yes to people, you can say no to people. And I think curating a client list of people that I get excited to learn from and talk to every day. I'm the worst part. You know, it's funny, I, the stress of working within a company is very, very, very different than the stress of an entrepreneur. Very, um, you're always kind of thinking about what is that next step and my building an agency? am I building a consultancy? Do I want to hire people? Do I want to do this? And, and in many ways, that's super exciting, because it always kind of has you thinking, but it can also be very overwhelming. So I'm having I think the right advisors around you is really important. I don't remember who said this. But you kind of have to build your own board of advisors.

Unknown Speaker 36:44
Yes. Like you need like,

Elizabeth Rosenberg 36:46
six to eight people within your network that you can call and be like, can you look at my proposal? I just had this lion come in, and this is weird, can you like, and having that personal board of advisors is a huge, huge asset to any entrepreneur, that can really help you think about what the future looks like, and can be honest with you. You mean, honest people around you?

Unknown Speaker 37:08
Yep. And I, you know, I think that's a hard word. And being lonely too, because it's just, you know, you know, so if you don't have like an entrepreneur crew that you can bounce those ideas off of it can be Yeah, it can be hard.

Elizabeth Rosenberg 37:21
Yeah, I did end up getting you're not seeing it today, because it's crazy. But I ended up getting an office, because I really craved that community feeling. And I did miss being around people. So last year, I got an office and that it's lovely to go to. It's nice. Just and and honestly, it's like all entrepreneurs around me.

Unknown Speaker 37:41

Elizabeth Rosenberg 37:42
So a couple days a week, do that.

Unknown Speaker 37:45
Yep. Yeah, see, I get really distracted. So I actually prefer to like be working at home, I was working at home before it was cool. So I love it. But I definitely need to change the scenery every now and then. Or you can go stir crazy. And I think having like a dedicated space to work into, like, if you're an entrepreneur, like don't work at the dining room table, like set up another area where you can work so that you're not like blurring the lines between personal time and work time. Which I mean, is there a line when you're an entrepreneur, but you know, the best that you can do?

Elizabeth Rosenberg 38:18
Why don't you have to create those boundaries? I mean, I'll all of my clients know that I do not do conference calls and meetings on Fridays. I just don't know. Yeah, um, they all know this, because otherwise, I just would never get anything actually done.

Unknown Speaker 38:35
Yes, I would agree. Yeah. Do you call about a CEO day? I've just heard that term recently. And I love it. Now I've implemented it, too.

Elizabeth Rosenberg 38:43
I don't, but I might I actually really, like that's a great phrase. Feel free to you

Unknown Speaker 38:49
know, sit and take credit.

Elizabeth Rosenberg 38:53
Everyone just knows no meeting Fridays.

Unknown Speaker 38:56
Yeah, no, I think that that's really wise.

Elizabeth Rosenberg 38:58
Finding clients who respect your boundaries. You really need to train your, the people that you're working with properly to, you know, to make sure that they're listening to what you need.

Unknown Speaker 39:13
Yeah, sending patients at the beginning and also to like, back to the whole planning piece. Like not getting yourself into such a cash crunch, where you're going to take on any client just because you need the money like it really needs to be aligned. Or otherwise, again, you go back to the burnout 100% My,

Elizabeth Rosenberg 39:30
my coach, his name is Greg sales. He's, I just I've worked with him for my god, like six years now. He's fantastic. Um, but he said to me, you can't dance with the yeses if your dance card is full of nose. And I was like, That's so true. He's like, if you just keep saying yes to the nose, the yeses gonna come by and you're not gonna have the time to do it.

Unknown Speaker 39:56
Yeah, it's like that is

Elizabeth Rosenberg 39:57
so true. You just you know, again discernment around all of that stuff is hard.

Unknown Speaker 40:04
Yes, especially when you're starting out, well, this was so great. I could talk to you for like hours. Love your energy, love your vibe in the past. And the fact that you've done a past life regression, like immediately I was like, I know her and I would be besties. So you're coming back tomorrow, you're going to do a business tip and you're going to share five tips on how to combat burnout. So everyone, be sure to come back for that. And before we sign off, Elizabeth, where can people find you? Where can they connect with you? And how can they work with you?

Elizabeth Rosenberg 40:32
Yeah, thank you. My website is the good advice. company.com. And I always recommend that people follow me on LinkedIn. It is the place where I feel like I can be most authentically true to myself and network away.

Unknown Speaker 40:47
Love it. Well, thank you so much. This was a pleasure and looking forward to tomorrow's episode. Thank you. This episode was brought to you by Theia collective the learning community I founded for entrepreneurs text biz, that's B-I-Z 29495778709 or head to Theia dash collective calm. That's THEIA dash collective.com to learn more. Thanks for listening to the show. If you enjoyed today's episode, please help me get the word out about the corporate drop out by screenshotting and sharing this on social. I would appreciate it so much if you would subscribe and leave a five star rating and review as well. And I do the show for you and I want to hear from you. So tell me what is it that you want more of text me at 949-541-0951 or slide into the DMS at corporate dropout official or Alessia Citro with two underscores until next time