99. Dana Farber: A Swift Ascent to the C-Suite Turned Corporate Dropout and CEO

Dana Farber is CEO and Founder of Moonstone Marketing. She took a creative writing degree and turned it into a CMO role in only a few years time. She shares her story of her career path and how it led her to become a corporate dropout.
Dana Farber is CEO and Founder of Moonstone Marketing. She took a creative writing degree and turned it into a CMO role in only a few years time. She shares her story of her career path and how it led her to become a corporate dropout.

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Time Stamps:
  • [1:17] - A little bit about Dana Farber
  • [3:29] - About her dream school
  • [5:11] - How did her life lead into PR
  • [7:35] - Her job experience being a PR
  • [9:22] - What she loves about PR
  • [12:39] - Any challenges that she have encountered moving from like being a PR then switch to fashion, lifestyle and beauty?
  • [15:10] - Her feeling in helping her clients
  • [16:38] - Her thoughts about critical elements to a brand telling a story that resonates?
  • [19:12] - Her tips that she can give to the  individual person who's trying to build a personal brand
  • [22:30] - When starting a business
  • [26:06] - Her story being a chief marketing officer
  • [32:44] - Her AHA moment
  • [35:17] - Her thoughts about virtue signaling
  • [38:32] - How did she found Moonstone and what happened wen she came back to Chicago 
  • [45:27] - The hardships that she felt when achieving those revenue goals
  • [48:09] - Did she feel like she can say, Good that you're moving van blew up?
  • [51:08] - What advice she would give for the female, that wants to be entrepreneur or founder that really wants to embrace

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